Created for Shark BeautyFeatured
Shark Beauty · IonCurlbranded creator work · product storytelling
Creator portfolio · Boston / NYC
Emily
Egan
Beauty, hair and lifestyle content built to feel natural in the feed — backed by real brand, retail and social experience.
Villanova graduate, freelance creator and social strategist. Featured work includes content created for Shark Beauty, multi-client content execution at POV Brand Management, and consumer/e-commerce experience from The Hive.
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▶ 41.2K views
Hair tutorial0:59
At-Home Salon Blowout Tutorialsupporting creator work · salon-style blowout
Shark Beauty · IonCurl
BEAUTY ✦ HAIR ✦ ON-CAMERA ✦ SHORT-FORM ✦ PRODUCT STORYTELLING ✦ TIKTOK-NATIVE EDITING ✦ BEAUTY ✦ HAIR ✦ ON-CAMERA ✦ SHORT-FORM ✦ PRODUCT STORYTELLING ✦ TIKTOK-NATIVE EDITING ✦
What she brings
Creative strengths that show up in the work.
01 · Creator instinctNative to short-form.
Hooks, pacing, product moments and final reveals that feel built for the platform rather than adapted to it.
02 · PresenceComfortable on camera.
Can carry tutorials, recommendations and personality-led content without making it feel overproduced.
03 · ExecutionActually makes the work.
Planning, filming, editing, scheduling and delivery — not just strategy decks.
04 · Business lensUnderstands the customer.
Economics + Quantitative Business training paired with years of consumer-facing retail and e-commerce experience.
Work experience.
Apr 2026 – Present
POV Brand Management
Remote Brand & Content Strategist / Creative Collective Member
Emily manages monthly content calendars for multiple client accounts and develops, films, edits, schedules and delivers short-form social campaigns. Her work includes videos for Showcase Kitchens.
Multi-clientContent across different brand voices.
End-to-endConcept through final delivery.
Platform-nativeTikTok-style formats and product positioning.
Selected work · Showcase Kitchens ↗Apr 2019 – Aug 2024
The Hive · Winchester@thehiveofwinch40% more accounts reachedSee the boutique on Instagram ↗The Hive
Sales and Merchandising Associate
Emily helped launch The Hive’s online store, managed website updates, supported merchandising, and strengthened its social presence.
40%Increase in accounts reached.
E-commerceLaunched and maintained the online store.
Customer-ledIntroduced brands informed by shopper feedback.
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